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Brand Identity2026

Tribus

Brand identity for a streetwear brand — wordmark, logomark, visual assets, color system.

Tribus wordmark in bone white on a clay-red background patterned with skull motifs

Tribus is a streetwear brand built on the idea of tribe — belonging, identity, and instinct.
The visual language aims to merge the raw symbolism of tribal spirit animals with the restraint of minimal, everyday streetwear.

  • Spirit Animals
  • Minimalism
  • Impact

Logotype

Geometric felt safe. Angular felt aggressive.
Custom-built lettering split the difference — structured, with an edge of its own.

Tribus logotype — custom geometric lettering in black

Symbol System

Four spirit animals, four facets of the brand.
Chose skull motifs over literal animal illustrations to keep the tone spiritual rather than literal wildlife branding.

Color Palette

Four earth-rooted tones, used with restraint. Skipped the expected loud primary reds and blacks of typical streetwear.
Clay does that job instead, without leaning into cliché.

— Bone / Pitch · structural base
— Clay · signature tone
— Smoked Turquoise · single accent, used sparingly

Bone #EFE6D7
Pitch #181310
Clay #B14D2D
Smoked Turquoise #3D8C86

Results

Tribus caps in pitch black, clay and bone with the wordmark and a skull symbol, on turquoise
Model in a bone hoodie with the four skull symbols printed across the chest
Hands holding a folded clay-red Tribus t-shirt with the wordmark

MARKETING CAMPAIGN ASSETS

MOCK LAUNCH CAMPAIGN

A mock launch campaign showing the identity at work across real marketing formats.
Two stages, one promise — “The tribe is here”: ads bring new people in with 20% off their first order, and the welcome email delivers it.

Social ads

Stage 1 — acquisition. Instagram and Facebook ads meet people new to the brand and invite them to join for 20% off.

  • Tribus feed ad: four skull icons, 'The tribe is here,' Join for 20% Off, hoodie with skull embroidery.
    Feed post · 1080 × 1080
  • Tribus Instagram Story ad with 'The tribe is here' headline and Join for 20% Off link sticker.
    Story · 1080 × 1920

Display ads

The same offer on Google Display, placed where people read: a leaderboard above the article on desktop, a medium rectangle between paragraphs on mobile.

  • Tribus 728 × 90 leaderboard on a desktop article page.
    Leaderboard · 728 × 90
  • Tribus 300 × 250 ad between article paragraphs on mobile.
    Medium rectangle · 300 × 250

Welcome email

Stage 2 — activation. Sent right after signup, it delivers the reward: 20% off the first order, valid for 14 days.

  • Tribus welcome email open in a phone's mail app: 'Welcome to Tribus — Here's Your 20% Off'.
    Welcome email · inbox
  • Tribus welcome email: 20% off your first order, Claim 20% Off button, hoodie product photo.
    Welcome email · full length