Every brand needs a face.I make sure it tells the truth.

I'm Hugo Silva — I design things. I'm a creative designer from Leiria, Portugal. I've spent the last seven years guaranteeing consistency across platforms and media.

I love building systems that hold up under real use. I care less about one perfect asset and more about the logic underneath it: the reasoning a brand can keep leaning on long after I've handed it off.

Pretty things are cool, but pretty things that make sense are better.