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Brand Identity2026

Xokolate Rosa

Brand identity and complete brand guidelines for a Portuguese bakery shop.

Xokolate Rosa logomark and wordmark in terra cotta and pink on chocolate brown

Xokolate Rosa is a bakery brand spanning baked goods, ingredients, tools, and hands-on workshops. The goal: bring baking expertise to a human scale — accessible, not exclusive.

  • Elegance
  • Minimalism
  • Premium
  • Affordable

Logotype

Premium risked elitism; approachable risked feeling cheap.
Norman resolves both — refined enough to signal quality, warm enough to stay inviting.

Xokolate Rosa logotype set in Norman, in chocolate brown

Logomark

A fused Xokolate + Rosa mark, built from soft curves — a deliberate contrast to Norman's structure, keeping the brand friendly rather than purely formal.

Xokolate Rosa logomark — a chocolate swirl in pink and terra cotta

Color Palette

Pulled directly from the products themselves — chocolate, cream, baked crust — while holding the same tension as the logotype: rich enough to feel premium, warm enough to stay approachable.

— Old Burgundy · rich, dark chocolate
— Alabaster · cream-filling lightness
— Terra Cotta · warm, baked-cake earthiness
— Old Rose · nods to the brand name
— Pastel Pink · softens, echoes the rose motif

Old Burgundy #4A322F
Alabaster #FAF6F3
Terra Cotta #BE5D4B
Old Rose #B26B6A
Pastel Pink #E7B8B0

Results

Kraft paper bag with the round Xokolate Rosa sticker
Chocolate-brown Xokolate Rosa business card on a textured background
Hand opening a Xokolate Rosa pastry box with printed contact details

BRAND GUIDELINES

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